The transport industry continues to evolve at breakneck speed, with new digital tools and innovations constantly coming to market.
As attitudes to travel change and transport solutions become ever more integrated, expect to see some significant changes in business travel over the next year. These are changes that are likely to lay the foundations for the future of travel over the next decade too.
Here are my top 3 trends to look out for in 2020…
1) Adoption of on-demand mobility will grow
As the MaaS (Mobility as a Service) model continues to emerge, we’ll start to see more travellers using on-demand platforms that offer convenience and ease-of-use when crossing multiple modes of transport.
When it comes to adopting these types of travel technologies, many business travellers currently feel their company lags behind – two thirds (67%) according to an SAP Concur survey. So, we can expect companies to continue re-evaluating their travel policies in order to meet the evolving needs of travellers.
We are likely to see greater demand among the travel management community for solutions that support these on-demand mobility solutions, through a range of reliable managed service portfolios.
2) We’ll get more from our travel apps
We can expect business travel apps to become more sophisticated and offer more than general information – as travel management companies move toward a “book, don’t just look” strategy.
But while, smartphones have revolutionised the way we now search, book and pay for travel – with mobile network connectivity or Wi-Fi almost always available – travellers are still likely to be flicking between several different apps for their travel needs.
Looking a little further down the line, it’s increasingly likely that all travellers’ needs will be consolidated by an aggregator and made accessible within a single app. This will allow travellers to evaluate and book the best transport options while on the move – whether that’s a rental car, taxi or public transport. Expect more corporate partnership announcements next year as transport providers increasingly look to collaborate as we move closer to this end goal.
3) Car ownership becomes less favourable
Finally, as millennial travellers continue to look for more sustainable and cost-effective ways of getting from A to B, expect attitudes to car ownership to become less favourable. This is likely to be exacerbated as congestion worsens in major cities and fuel costs continue to increase.
According to a Zipcar study, 55% of millennials have already made an active decision to drive less, preferring to utilise transport systems rather than own a vehicle. We can, therefore, expect to see increasing use of car rental and other ground transportation options – and further moves being made to support this behaviour with the development of a seamless MaaS system.
How do you see the industry changing in 2020? I’d love to hear your thoughts and predictions in the comments.